It's already beautiful difficult to debar being bombarded pinch TV ads, whether you're watching Prime Video aliases pausing YouTube – and LG is now making things a small worse by bringing its pesky screensaver ads to older OLED TV models.
Last month, we reported that caller LG TVs, including premium OLEDs, were sneakily starting to show screensaver ads aft sets had been near idle for a while. Some testing connected our ain LG G4 confirmed that to beryllium nan case. Now, FlatpanelsHD is reporting that those ads are rolling retired to older models making love backmost to 2020, too.
If you ain LG models for illustration nan LG GX OLED (2020), LG B1 OLED (2021) aliases LG B2 OLED (2022), you could soon spot nan screensaver ads turned connected by default. It seems they're besides spreading to much caller models for illustration nan LG C4 OLED (2024), which is galling considering we see it to different beryllium 1 of nan best TVs you tin buy.
Currently, nan full-screen ads look to beryllium mostly LG-related, promoting LG's ain channels. But an article from LG Ad Solutions antecedently suggested they could yet beryllium expanded to see third-party ones – and there's grounds connected Reddit that this mightiness already beryllium happening. Fortunately, location is simply a measurement to move them off...
How to move them off
There is presently a elemental measurement to region nan default screensaver ads connected your LG TV. Just spell to Settings > General > System Settings > Additional Settings, past scroll down to nan unsubtly-named Screen Saver Promotion. Toggle this disconnected and you'll beryllium spared immoderate much unsavory promos erstwhile your TV is idle.
Hopefully, this action will stay successful nan menus of LG TVs, because watching existent TV shows is quickly becoming a sideshow to being blasted pinch ads connected galore streaming platforms.
Earlier this month, nan Financial Times reported that ads connected Prime Video would “ramp up a small spot much into 2025” (according to Head of Prime Video International, Kelly Day). That follows nan streaming work asking viewers to salary an other $2.99/£2.99 a month to beryllium spared from ads earlier this year.
But Prime Video and LG are acold from alone, pinch YouTube precocious introducing region surface ads and Roku delivering Instagram-style shoppable ads to smart TVs. Let's conscionable dream nan best smart glasses for illustration nan Meta Ray-Bans don't commencement getting akin ideas.
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