Tim Cook wants you to know he’s confident in Apple’s AI future

Apple

If you ain an iPhone 16 series, you apt purchased it to beryllium among nan first to usage Apple Intelligence. However, a period aft nan latest iPhones were released, this highly anticipated AI suite from nan largest institution successful nan world has not yet been released to nan public. Tim Cook thinks nan hold will beryllium worthy it.

In a long-ranging question and reply pinch The Wall Street Journal, nan Apple CEO defends his company’s velocity astatine which it is introducing AI into its products. He besides sees a agleam early for Apple Vision, moreover though nan first merchandise successful a apt bid of alternate reality devices, nan very costly Apple Vision Pro, has mostly grounded to drawback connected pinch astir users.

Of AI, Cook says: “We weren’t nan first to do intelligence. But we’ve done it successful a measurement that we deliberation is nan champion for nan customer.” To accent this constituent further, he highlighted Apple Intelligence’s caller email summaries instrumentality and really it has changed his productivity and regular habits. “It’s changed my life,” he explains.

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He’s besides bold capable to explicate that Apple Intelligence will yet alteration really we usage his company’s products. “Profoundly different,” he said.

Of nan first-generation $3,500 Apple Vision Pro, Cook explains that it was ne'er intended arsenic a mass-market product. Instead, “it’s an early-adopter product. People who want to person tomorrow’s exertion coming — that’s who it’s for.”

He besides noted that products for illustration iPods, iPhones, and AirPods didn’t needfully find occurrence overnight. Of nan Vision Pro, he contends: “Over time, everything gets better, and it excessively will person its people of getting amended and better.

Apple Intelligence was announced astatine nan June Worldwide Developers Conference (WWDC). Soon after, Apple admitted that nan merchandise wouldn’t motorboat pinch nan iPhone 16 series, which it announced past month. Instead, parts of Apple Intelligence will statesman rolling retired to supported devices earlier nan extremity of this month, pinch different features possibly not arriving until 2025.

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The caller AI tools, which attraction connected improving personification productivity and efficiency, arsenic good arsenic making nan wide acquisition much personal, will yet beryllium disposable successful each of Apple’s merchandise lines. At nan start, nan devices will beryllium disposable connected late-model iPhones, iPads, and Macs.

The Vision Pro arrived successful February pinch mostly bully reviews. However, it has almost surely been held backmost by its precocious price, constricted artillery life, and slow take by package developers. We’ve heard that a lower-priced option could beryllium released arsenic early arsenic adjacent year.