There's no escaping smart TV ads, as Google TV adds them into its once ad-free 'apps-only' mode

Own a Google TV instrumentality and are a instrumentality of its 'apps-only' mode that simplifies nan smart TV menu? Then you whitethorn beryllium astir to spot much ads wherever location were nary before.

As reported by FlatpanelsHD, location person been reports of Google TV devices successful a number of European countries, including Germany, Sweden, Netherlands and more, that person noticed ample banner ads appearing successful nan 'apps-only' position of nan location surface – a antecedently ad-free screen.

It's worthy noting that these banner ads person been successful nan 'apps-only' mode for immoderate clip successful North America, but person now made their measurement to Google TV devices, which see immoderate of nan best TVs specified arsenic nan Sony Bravia 8, TCL C855 and Philips OLED809, to devices successful Europe.

FlatpanelsHD reports that nan preamble of ads really pushes nan app icons successful nan 'app-only' mode almost disconnected nan screen, contempt nary motion of recommendations for illustration you'd find connected Google TV's modular location menu.

It's different lawsuit of ads invading Google TV, pinch unskippable ads appearing connected Google TV's free streaming channels successful nan summer. But it's not conscionable Google TV that has jumped connected nan advertisement bandwagon.

LG precocious introduced screensaver ads to its OLED TVs, specified arsenic nan LG G4, and past weeks later followed this up pinch screensaver ads connected older OLED models arsenic well, specified arsenic nan LG C3. Thankfully, location were are ways to move these ads off, but conscionable really agelong will that last?

Ads, ads, ads

Ads outrage has go a regular characteristic present astatine TechRadar, particularly successful nan world of streaming and TVs. successful 2024 alone, Roku TV has had plans to present video ads to its location screen, Amazon Fire TV has tested full-screen screensaver ads and connected nan streaming side, nan best streaming services person raised prices for ad-free tiers aliases placed ads into much modular tiers, pinch Amazon announcing its Prime Video work will characteristic much ads successful movies and TV shows successful 2025.

The constituent is that ads are everywhere. With broadcast TV, we expected them astatine different intervals passim TV shows, but I don't deliberation we expected them to characteristic quite arsenic heavy arsenic they do connected devices that we salary for, beryllium that TVs, streaming devices for illustration Amazon Fire Sticks aliases Roku TV sticks, aliases streaming services – particularly erstwhile we'd initially paid not to person them.

The truth that these ads are now connected what was erstwhile an ad-free conception of Google TV shows that ads are present to enactment and we're apt to spot much of them infiltrating much devices soon. It's conscionable a matter of really intrusive they'll be.

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