2 weeks ago
Digital Trends
The Vision Pro made a large scatter erstwhile it launched earlier this year, but a caller study shows conscionable really quickly liking has died down.
It’s only been retired for 8 months, but The Information is reporting that accumulation is being suspended adjacent period because of “weak demand,” pinch immoderate suppliers having “already halted manufacturing components since early summer.”
https://t.co/rAAxAGDLEv
Apple could suspend accumulation of nan Vision Pro arsenic soon arsenic adjacent period amid anemic demand, and immoderate suppliers person already halted manufacturing components since early summer. Check retired my latest scoop pinch @QianerLiu for @theinformation
— Wayne Ma (@waynema) October 23, 2024
The Vision Pro was ne'er meant to beryllium a mainstream product. Very fewer products that costs $3,499 really tin be. Apple hasn’t been acrophobic of admitting this, but if it’s existent that Apple has already put a region connected manufacturing, that spells bad news for nan early of this technology.
The study comes conscionable days aft CEO Tim Cook gave an question and reply that acknowledges this truth beautiful bluntly.
“At $3,500, it’s not a mass-market product,” Cook says successful nan question and reply pinch The Wall Street Journal. “Right now, it’s an early-adopter product. People who want to person tomorrow’s exertion today—that’s who it’s for. Fortunately, there’s capable group who are successful that campy that it’s exciting.”
That makes nan business sound a spot much promising than The Information’s sources say, but we do cognize that Apple has plans to travel up nan Vision Pro pinch early headsets, including some a cheaper entry-level type and existent Vision Pro 2. Last we heard, nan cheaper Vision was scheduled for 2025, while nan Vision Pro 2 would onshore successful 2026.
On nan different hand, this summertime The Information reported that Apple had already discontinued activity connected nan Vision Pro 2 to favour improvement of nan cheaper model.
Regardless of really you portion it, though, it’s surely worrying that nan Vision Pro doesn’t person capable request to proceed production, particularly for a merchandise that won’t get updated each year. Meta has suspended accumulation connected nan Quest Pro arsenic well, pinch a imaginable merchandise day for nan Quest Pro 2 being held until 2027.
Luke Larsen is nan Senior Editor of Computing, managing each contented covering laptops, monitors, PC hardware, Macs, and more.
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