The sales numbers for Intel’s new chips are just depressing

Intel’s latest Arrow Lake-based Core Ultra 200S processors person been disconnected to a rocky debut, receiving middling reviews from hardware testers, including from our ain testing.

But according to caller income information from Mindfactory, Germany’s starring online PC hardware retailer, not a azygous Core Ultra 200-series CPU has been sold truthful far. Meanwhile, AMD continues to predominate pinch 95% of Mindfactory’s CPU marketplace share.

This anemic showing underscores important challenges for Intel successful a marketplace that is traditionally unfastened to caller hardware innovations but has precocious leaned heavy toward AMD’s Ryzen lineup owed to competitory pricing and robust performance.

🔥 first Arrow Lake station motorboat income numbers
AMD stock shoots up to 95%

ℹ️ Units
AMD: 730 units sold, 94.81%, ASP: 267
Intel: 40, 5.19%, ASP: 388

ℹ️ Revenue
AMD: 195201, 92.64%
Intel: 15509, 7.36% pic.twitter.com/oaiyG8LO4L

— TechEpiphany (@TechEpiphanyYT) October 29, 2024

The Arrow Lake lineup includes desktop SKUs for illustration nan Core Ultra 9 285K and Core Ultra 7 265K. Despite Intel’s latest AI and capacity enhancements, these processors haven’t captured nan liking of Germany’s PC enthusiasts.

In fact, Mindfactory’s caller CPU income charts uncover that Intel’s highest-ranking product, nan Core i5-13400, languishes successful 21st place, acold down AMD’s Ryzen chips, pinch income measurement chiefly concentrated successful AMD’s Ryzen 7 7800X3D and Ryzen 7 5700X3D.

Intel’s processors accounted for conscionable astir 40 units sold, representing only 5% of full CPU income — a stark opposition to AMD’s top-selling chips, which saw 190 and 80 units sold, respectively.

This lackluster capacity successful Germany starkly contrasts Arrow Lake’s U.S. marketplace beingness wherever immoderate SKUs, arsenic per Tom’s Hardware, person sold retired connected platforms for illustration Newegg and Amazon. However, nan Core Ultra 200S bid has not been universally well-received, pinch mixed reviews pointing to a regression successful gaming capacity compared to anterior generations.

In addition, Intel’s caller financial difficulties, including a reported $1.6 cardinal quarterly nonaccomplishment and layoffs affecting 15% of its workforce, whitethorn person impacted nan company’s expertise to aggressively push nan Arrow Lake lineup successful competitory markets.

Another imaginable facet affecting Intel’s German income could beryllium location discontent pursuing nan halted building of Intel’s $30 cardinal spot fabrication works successful Magdeburg. Planned arsenic portion of a broader strategy to found section manufacturing and fortify ties pinch nan European market, this hold — aliases imaginable abandonment — whitethorn person dampened enthusiasm for Intel’s products wrong Germany, further fueling AMD’s dominance.

In sum, Intel faces an uphill conflict to regain footing successful a European marketplace wherever AMD has established a important presence, and Arrow Lake’s lackluster debut only adds to its caller setbacks.

Addressing these challenges will require much than incremental hardware updates. Intel whitethorn request to rethink its strategy to person discerning buyers that nan Core Ultra bid is worthy nan finance successful a fiercely competitory landscape.