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Luke Larsen / Digital Trends
Apple announced an unexpected alteration to nan existent M2 and M3 MacBook Air today: much memory. Alongside nan overarching bump to RAM successful guidelines configurations of nan M4 iMac, Mac mini, and MacBook Pro, Apple besides announced that nan 8GB versions of nan M2 and M3 MacBook Air person besides been removed from nan lineup.
Starting today, nan M2 MacBook Air and M3 MacBook Air will some person 16GB arsenic nan starting configuration. But here’s nan kicker: Apple isn’t raising prices. That intends if you’d spent $1,199 connected an M2 MacBook Air pinch 16GB of RAM yesterday, you’d beryllium getting it coming for conscionable $999. As overmuch arsenic that’ll sting for caller buyers, it’s awesome news for group buying MacBook Airs this vacation season.
Apple was criticized heavy for nan measurement it sold nan M3 MacBook Pro pinch a starting configuration of only 8GB of RAM past year. Despite its defense astatine nan time, that determination has been reversed by this week’s M4 announcements. But nary one, myself included, thought Apple would scope backmost into its ain lineup to reverse its position.
It’s besides peculiar timing for nan merchandise itself. It’s highly rumored that nan MacBook Air will person nan M4 upgrade early adjacent year, pinch immoderate placing it arsenic early arsenic successful February. That intends Apple could person easy waited a fewer months and made this alteration astatine a much earthy clip for nan product.
One imaginable logic is to sweeten nan woody connected nan MacBook Air heading into nan vacation shopping season. The MacBook Air is Apple’s bestselling laptop, and if everyone is being told to hold until adjacent twelvemonth to bargain one, that could to wounded sales. But that’s conscionable a theory. Whatever nan reason, it seems that Apple was intent connected addressing this title erstwhile and for all.
There’s 1 different spot of imaginable bully news pinch nan announcement. Although Apple will nary longer waste nan 8GB MacBook Air, it’s imaginable that it will stay astir successful third-party retailers — and hopefully astatine a reduced price. Before nan announcement, you could already find nan starting M2 MacBook Air for $899 astatine Best Buy, truthful here’s to hoping we spot those prices driblet moreover further successful nan adjacent future.
Luke Larsen is nan Senior Editor of Computing, managing each contented covering laptops, monitors, PC hardware, Macs, and more.
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