Tablet industry rebounds in 2024 as Amazon's shipments double

In brief: This twelvemonth is proving to beryllium a bully 1 for nan tablet industry, which conscionable knowledgeable its 3rd consecutive 4th of growth. It comes aft what was a unspeakable 2023, erstwhile tablet shipments fell to their lowest constituent successful 13 years. It's been an particularly bully 2024 for Amazon's tablets, having doubled their shipment numbers year-over-year.

According to nan latest study from expert patient IDC, worldwide tablet shipments grew again successful nan 3rd 4th of 2024, reaching 39.6 cardinal units. That's an awesome 20.4% summation compared to nan aforesaid play past year.

As always, Apple remains nan marketplace leader pinch a 31.7% share, moreover though it knowledgeable nan smallest yearly maturation – from 12.4 cardinal to 12.6 million. The institution precocious launched an updated $499 iPad mini featuring nan A17 Pro SoC and Apple Intelligence support. IDC notes that nan backmost to schoolhouse play has helped boost income for this model, but nan iPad Pro bid has performed beneath expectations successful emerging markets owed to nan tablets' precocious prices.

Second-place Samsung saw its tablet income turn 18.3% to 17.1 cardinal during nan 4th acknowledgment to nan motorboat of nan Galaxy Tab S10 Ultra and Galaxy Tab S10+, while nan Galaxy A9 models drove income crossed astir regions.

The biggest occurrence communicative was Amazon. With its wide scope of low-cost Fire tablets, including nan updated Fire HD 8, and nan discounts offered during Prime Day, Amazon returned to nan apical five. Its 4.6 cardinal units shipped correspond a monolithic 111.3% summation compared to a twelvemonth earlier.

The last 2 tablet makers were fourth-place Huawei (3.3 cardinal units shipped, up 44.1%), and fifth-place Lenovo (3 cardinal units shipped, up 14.7%).

IDC writes that 1 facet driving nan uptick successful nan tablet marketplace is nan preamble of generative AI successful galore models. Microsoft heavy promotes Copilot+ pinch its Surface Pro. There's besides Apple Intelligence, of course, Samsung's Galaxy AI, and moreover nan Fire HD 8 has AI features. IDC believes these AI devices are bringing optimism, expanding interest, and pushing up mean trading prices of tablets.

Like galore industries, tablets had a nightmare 2023. Shipments declined 20.5%, and Q4 saw nan largest autumn since 2016.