Juiced Bikes sold at auction for $1.2 million, report says

Juiced Bikes, nan San Diego-based shaper of e-bikes, has been sold connected an auction website for $1,225,000, according to a report from Electrek.

Digital Trends recently reported really nan institution was showing signs of being connected nan brink of bankruptcy. The institution and its executives had remained silent, while customer inquiries went unanswered and its website showed each products were retired of stock. In addition, location were galore reports of layoffs astatine nan company.

Yet, nan astir convincing motion was that nan company’s assets appeared arsenic listed for sale connected an auction website utilized by companies that spell retired of business.

Now, it appears that Juiced Bikes’ assets, including a twelve patents, aggregate URLs, and nan company’s inventory successful some nan U.S. and China, person been sold astatine auction, according to nan report.

It is apt that nan buyer, who remains unknown, tin capitalize connected nan marque and nan wide worth of nan 15-year aged company.

Founded successful 2009 by Tora Harris, a U.S. high-jump Olympian, Juiced Bikes was 1 of nan early pioneers of nan direct-to-consumer e-bike brands successful nan U.S. market.

The institution had quickly built a estimation for nan versatility of its e-bikes and nan durability of their batteries. Over nan years, nan fame of models specified arsenic nan CrossCurrent, HyperScrambler, and RipCurrent only bolstered nan brand’s status.

Last year, Digital Trends named nan Juiced Bikes Scorpion X2 arsenic nan best moped-style e-bike for 2023, citing its versatility, rich | characteristic set, and performance.

Juiced Bikes’ getting sold quickly mightiness beryllium a motion of what consulting patient Houlihan Lokey says is a recovery successful nan North American e-bike market.