Goodbye Galaxy Ultra? Samsung is reportedly considering a new naming scheme for its best phones

3 weeks ago

Samsung Galaxy S24 Ultra from nan backmost pinch S Pen mostly withdrawn

(Image credit: Philip Berne / Future)

Rumors surrounding a potential rebrand for Samsung’s Galaxy S bid smartphones person been swirling for immoderate clip now, and while we expect nan upcoming Samsung Galaxy S25 statement to instrumentality pinch tradition, much grounds is mounting that early Galaxy phones could adopt an wholly caller naming scheme.

According to leaker @Jukanlosreve connected X, Samsung is “studying nan anticipation of creating a caller marque to abstracted nan premium conception from nan Galaxy brand.” @Jukanlosreve cites “Korean media reports” arsenic their source, and while we haven’t been capable to way down those reports ourselves, nan tipster does person a decent way grounds pinch Samsung-related mobile leaks, truthful we’re inclined to spot their judgment.

Previous rumors connected this taxable had suggested that Samsung mightiness resurrect nan Note naming strategy for nan Samsung Galaxy S25 Ultra (the past Note launched successful 2020), pinch that telephone being called nan Samsung Galaxy Note 25, but recent Galaxy S25 Ultra renders hint that Samsung will alternatively clasp nan Ultra moniker for astatine slightest 1 much year.

Just in: According to reports from Korean media, Samsung is studying nan anticipation of creating a caller marque to abstracted nan premium conception from nan Galaxy brand.October 29, 2024

Interestingly, @Jukanlosreve’s latest X station makes nary mention of nan Note name. Rather, they reference nan expected creation of an wholly “new brand” for nan best Samsung phones, truthful possibly we’ll spot Samsung yet adopt nan ‘Pro’ moniker, bringing its smartphones successful statement pinch premium models from nan likes of Apple and Google (the iPhone 16 Pro and Google Pixel 9 Pro, for instance).

Another exemplary connected nan chopping block?

Samsung Galaxy S24 successful violet from back

2026 could beryllium a large twelvemonth for Samsung’s modular (i.e. non-Ultra) S bid phones, too. According to leaker Ice Universe (via SamMobile), location might not beryllium a Samsung Galaxy S26 astatine all, pinch Samsung perchance dropping its cheapest, smallest Galaxy S exemplary because it's "no longer competitive.”

When OPPO Find X8 is released, you will find that 1 of nan characteristics of nan caller flagship successful 2024 is that it is mini and powerful. Chinese brands are overmuch amended astatine making small-sized mobile phones than Samsung and Apple. You will recognize that Galaxy S25 is nary longer…October 1, 2024

There's been nary denotation that Samsung will adhd aliases region models from its Galaxy S25 lineup successful 2025, but each roads constituent to a awesome shakeup from 2026 onwards (indeed, Ice Universe notes that Samsung "may set nan S26 series").

Perhaps, then, nan Galaxy S25 Ultra and Galaxy S25 will beryllium nan past of their kind.

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Axel is TechRadar's UK-based Phones Editor, reporting connected everything from nan latest Apple developments to newest AI breakthroughs arsenic portion of nan site's Mobile Computing vertical. Having antecedently written for publications including Esquire and FourFourTwo, Axel is well-versed successful nan applications of exertion beyond nan desktop, and his sum extends from wide reporting and study to in-depth interviews and opinion. Axel studied for a grade successful English Literature astatine nan University of Warwick earlier joining TechRadar successful 2020, wherever he past earned an NCTJ qualification arsenic portion of nan company’s inaugural integer training scheme.

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