Black Friday has arrived early: LG's B4 OLED TV drops to a jaw-dropping price of $699.99

While November's Black Friday deals arena is still weeks away, I spotted an unbelievable woody connected LG's highly-rated B4 OLED TV. Best Buy has nan 48-inch LG B4 OLED TV connected waste for $699.99 (originally $1,499.99) – a monolithic 53% discount and a caller record-low price.

The 48-inch exemplary dropped to $749.99 during Best Buy's rival Prime Day sale, and today's woody thumps that connection by $50. It's an unthinkable value for a 2024 OLED display, and I can't ideate you'll find a amended woody during nan Black Friday shopping season.

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The LG B4 is nan latest entry-level show successful LG's OLED lineup, and it's connected way to beryllium 1 of this year's best TVs. The 2024 show packs LG's latest Alpha 8 AI processor, which uses AI to observe what you're watching to amended image and sound quality. Thanks to its self-lit OLED pixels coupled pinch Dolby Vision and Dolby Atmos, you get a superb image pinch bold colors and heavy contrasts. You're besides getting fantabulous gaming features, including 4 HDMI 2.1 ports and a 120Hz refresh rate, positive webOS 24 for easy entree to each your favourite streaming channels.

Mackenzie Frazier is nan deals editor successful nan US for TechRadar astatine Future plc. She's been sharing woody proposal for Future for nan past six years and loves uncovering products that consumers want astatine nan champion imaginable price. She's had 11 years of acquisition moving successful e-commerce and loves being a mom to her 2 small boys.