Best customer experience (CX) tool of 2024

We database nan champion customer acquisition (CX) tools, to make it elemental and easy to cod customer feedback to thief supply business insights to amended sales, support, and branding.

CX platforms are usually equipped pinch divers characteristic options specified arsenic content management, contextual help, customer analytics and, of course, customer feedback. Of course, they are besides an important portion of content marketing successful wide arsenic portion of customer communications for actionable insights.

In caller years nan number of devices disposable successful nan marketplace has accrued rapidly, truthful we’re present to thief you spot which ones tin activity champion for you. 

Below we database what we deliberation are nan champion CX devices presently available.

We've besides featured nan best online shape builders.

Best sales-based customer acquisition (CX) tool

Salesforce describes its work level arsenic a "time-saving, joy-boosting, relationship-building machine”. It’s not acold disconnected nan people - its CX level is effective erstwhile it comes to giving agents nan insights they request to understand customers and their cases. They tin beryllium resolved utilizing a suite of powerful productivity tools that springiness agents a complete, shared position of each customer and interaction. 

The level besides provides nan expertise to scope customers connected immoderate transmission - whether that’s done mobile messaging, web chat, aliases societal media. Salesforce’s AI-powered chatbots, which are autochthonal to its platform, thief to trim reliance connected quality intervention.

There are 4 packages to take from: Essentials, Professional, Enterprise and Unlimited. There is besides a free proceedings for each plan.

Read our afloat Salesforce Service Cloud review.

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Best customer acquisition (CX) guidance platform

Boasting much than 1 cardinal progressive users connected its level successful a azygous month, Medallia is an AI-powered acquisition guidance level that brings AI to nan cloud. It detects patterns, anticipates needs and predicates behaviour utilizing aggregate precocious techniques. They see matter analytics, which helps agents understand nan ‘why’ down scores, helping to uncover themes, sentiment and underlying restitution drivers crossed unstructured data. 

That’s complemented by Suggested Actions, which retrieve recommendations based connected heavy learning and automatic find of actionable suggestions that thrust nan astir impact. Finally, its Risk Scoring method identifies at-risk customers while helping to understand nan drivers down their behavior.

Read our afloat Medallia review.

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Best wide customer acquisition (CX) tool

Zendesk is 1 of nan champion and astir celebrated CX devices available. It enables support for products-led customer conversations that travel seamlessly crossed each channels. You tin take to build your ain CX solution pinch Zendesk Sunshine, nan company's unfastened and elastic CRM software. Built connected AWS, it lets you seamlessly link and understand each of your customer information wherever it is stored. 

Overall, Zendesk offers 4 products successful 1 package: support, guide, chat and talk. Between them, they fto you do everything from overseeing customer support to giving labor a smart self-service knowledge base. It besides offers unrecorded chat, a income CRM function, and analytics and reporting.

There are respective plans available, starting pinch nan Suite Team package which offers a azygous Help Center, up to 50 AI-powered automated answers, and modular record storage. If you want to summation nan number of Help Centers , retention etc, you request to salary for nan higher plans.

Read our afloat Zendesk review.

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Best customer acquisition (CX) instrumentality for communications

Hubspot knows that today's customers person much control, much options, and higher expectations. That’s why nan institution has tailored its nifty Service Hub to springiness institution agents each nan devices they request to support customers happy. The devices successful nan Hubspot Service Hub are designed to thief you build a frictionless customer experience, starting pinch nan Conversations Inbox. 

It brings each connection channels - from email inboxes, unrecorded chat, forms, and Facebook messenger - together into 1 cosmopolitan inbox. Each speech is enriched by nan HubSpot CRM, providing contextual accusation astir nan customer's history pinch your company.

Read our afloat Hubspot Service Hub review.

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Best customer acquisition (CX) instrumentality for integer assets

Adobe Experience Manager combines integer plus guidance pinch nan powerfulness of a contented guidance system. Adobe Experience Manager Sites ensures that your contented is accordant and personalized for each customer. What’s more, it lets you create and negociate your integer acquisition crossed each channels pinch automated devices designed to make scaling effortless. 

Added to this, Adobe's Assets characteristic provides nan automation and smart devices needed to quickly source, adapt, and present assets crossed audiences and channels.

Read our afloat Adobe Experience Manager review.

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Best customer acquisition (CX) instrumentality for customer insights

Qualtrics XM is customer acquisition guidance package that delivers insights that tin punctual (and lead to) action crossed an full organization. It provides 3 chopped aims, nan first being to perceive and understand customers astatine each meaningful touchpoint. Conversations tin beryllium started pinch thing from email to SMS, web, mobile apps, wearables aliases IoT devices. 

Once they’ve taken place, feedback is automatically analyzed by Qualtrics iQ to uncover trends, patterns and make powerful predictions astir customer behavior. Tailored insights and recommended actions are automatically generated and delivered, allowing labor to attraction connected actions that will thrust customer satisfaction, spend, and loyalty.

Read our afloat Qualtrics XM review.

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Best customer acquisition (CX) interaction center

Genesys Cloud is an all-in-one cloud interaction halfway solution that connects phone, email, chat and societal done 1 easy-to-use tool. By placing everything successful 1 place, it empowers agents pinch a 360-degree position of customers. The package tin beryllium deployed successful minutes while gathering compliance requirements and configured pinch redundancy for maximum reliability. 

Its main features see Outbound Campaigns, which execute dial modes and run strategies that support agents productive. Additionally, its workforce optimization capabilities see multi-channel recording, value guidance workforce management, capacity monitoring and more.

Read our afloat Genesys Cloud review.

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Best customer acquisition (CX) instrumentality for financial services

Are you a institution moving successful nan financial assemblage that’s looking to amended customer acquisition pinch real-time, contextualized interactions? If so, past SAS Customer Experience wants to chat. 

It provides nan expertise to summation a holistic position of nan customer acquisition and accelerate nan worth derived from AI and finch technologies to boost customer profitability, streamline operations and foster loyalty. It does truthful utilizing analytical marking, customer travel optimization, and real-time customer acquisition techniques.

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Best customer acquisition (CX) instrumentality for personalization

GetFeedback by SurveyMonkey lets you seizure actionable insights to turn your business. One of nan champion CX devices for turning customer insights into action successful little time, it’s a turn-key NPS solution pinch powerful features that’s utilized to collect, understand and enactment connected customer feedback. 

Its features see nan expertise to trigger personalized surveys done aggregate channels that scope customers erstwhile they are astir receptive; and nan level makes it easy to place betterment areas utilizing precocious analytics - from cardinal driver study to manufacture benchmarks. Finally, insights tin beryllium shared pinch squad members quickly utilizing civilization reports, information exporting, aliases integration pinch your strategy of record.

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Best customer acquisition (CX) instrumentality for surveys

Delighted uses nan Net Promoter System (NPS) to stitchery existent feedback from your customers speedy sharp, pinch nary method knowledge required. It useful by inviting customers to return a azygous mobility survey. 

They past complaint your merchandise aliases work and supply feedback successful their ain words, pinch feedback instantly appearing successful your dashboard. You tin take really customers will return surveys, whether that’s by email, SMS aliases a web nexus - and you tin besides induce your website visitors to participate straight from your location page.

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We've besides listed nan champion landing page creators.

Best customer acquisition (CX) instrumentality FAQs

Which CX instrumentality is champion for you?

When deciding which CX instrumentality to download and use, first see what your existent needs are, arsenic sometimes platforms that purpose to do a batch of different things whitethorn not connection specified an extended scope of devices arsenic 1 that focuses connected 1 peculiar area. For example, immoderate income and CRM package will see a customer feedback tool, but it whitethorn not connection arsenic galore precocious guidance options that a dedicated level could do.

How we tested nan champion customer acquisition (CX) tool

To trial for nan champion CX devices we first group up an relationship pinch nan applicable package platform, whether arsenic a download aliases arsenic an online service. We past tested nan work to spot really nan package could beryllium utilized for different purposes and successful different situations. The purpose was to push each level to spot really useful its basal devices were and besides really easy it was to get to grips pinch immoderate much precocious devices for measuring and utilizing customer feedback.

Read really we test, rate, and reappraisal products connected TechRadar.

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