Apple uses giggles to highlight new Apple Intelligence feaures

On nan aforesaid time that Apple started rolling retired Apple Intelligence to iPhone 16 handsets arsenic good arsenic iPhone 15 Pro devices, nan tech elephantine dropped 2 videos showcasing immoderate of nan caller features.

The first 1 (below) highlights nan caller Apple Intelligence Writing Tools feature, which, successful Apple’s ain words, is designed to “help your words sound much professional, friendly, aliases much concise.”

The minute-long skit takes spot successful an agency and shows Warren — intelligibly a laid backmost kinda feline — merrily tapping retired a connection connected his iPhone to his boss. “Been thinking, this task mightiness request a spot much zhuhzing. But you’re nan large enchilada.” He signs off: “Holler back.”

Realizing that this mightiness beryllium conscionable a spot too casual to nonstop arsenic it is, Warren checks retired his phone’s caller Apple Intelligence-powered tool, which offers various rewriting options specified arsenic “friendly,” “professional,” and “concise.”

Warren taps “professional” and successful a flash his connection transforms into thing considerably much general — thing he tin really send.

His leader gets nan connection and sounds it aloud, amazed — and somewhat confused — to find that Warren tin put together thing that sounds truthful professional. The skit’s result humorously conveys nan powerfulness of Apple Intelligence while offering an illustration of really it mightiness beryllium utilized successful a peculiar setting.

The 2nd advertisement shows 2 daughters giving their dada a day present. Mom has intelligibly forgotten astir nan large day, truthful she grabs her iPhone and gets Apple Intelligence to quickly sound together a video — complete pinch a title, footage, images, and a suitable soundtrack — that shows dada and his daughters crossed nan years. She hands it to him arsenic her ain day gift, and he’s intelligibly delighted pinch nan results.

You tin usage these caller Apple Intelligence features connected compatible devices by updating to iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1. Read this Digital Trends article for an overview of each of nan caller Apple Intelligence features that you tin effort out.

The next activity of Apple Intelligence features will beryllium coming successful December.