Apple Intelligence 'changed my life': Tim Cook says Apple's AI is as innovative as the iPod’s click wheel or the iPhone’s touch screen

Apple Intelligence is group to motorboat earlier nan extremity of October – and Apple’s CEO Tim Cook believes nan AI devices person already changed his life.

In an question and reply pinch The Wall Street Journal, Cook emphasized conscionable really overmuch he believes successful Apple Intelligence, contempt nan messy motorboat of nan technology, which sees caller features rolled retired to users successful phases complete nan adjacent year.

“We weren’t nan first to do intelligence,” Cook told nan WSJ. “But we’ve done it successful a measurement that we deliberation is nan champion for nan customer.” At Apple’s WWDC keynote successful June, nan institution claimed Apple Intelligence was “AI for nan remainder of us”, and successful nan question and reply Cook said that while Apple isn’t nan first institution to present AI devices to a smartphone, nan company’s attack is “Profoundly different.”

He added that he believes nan summation of Apple Intelligence will wholly alteration nan measurement group usage nan iPhone, iPad, and Mac successful nan aforesaid measurement nan iPod’s click instrumentality aliases iPhone’s touch surface erstwhile did. “I deliberation we’ll look backmost and it will beryllium 1 of these aerial pockets that happened to get you connected a different exertion curve,” he said.

Cook said 1 of his favourite Apple Intelligence features is nan expertise to summarize emails and notifications, which had, he told WSJ, “changed my life.” He added, “If I tin prevention clip present and location it adds up to thing important crossed a day, a week, a month.”

Apple's AI approach

Apple Intelligence is expected to merchandise connected October 28, and while users who get to usage Apple AI for nan first clip mightiness find nan constricted features underwhelming astatine first, Apple is banking connected mini quality-of-life improvements for illustration email summaries making a immense quality to nan measurement we usage our devices.

Initially, Apple Intelligence will motorboat pinch Writing Tools, Notification Summaries, Clean Up, and a redesign of Siri which emanates from nan edges of your device. These features are akin to different generative AI devices we’ve seen connected nan best Android phones, including nan Google Pixel 9, though this is pinch Apple’s polish and design.

It’s an incredibly breathtaking clip to beryllium an iPhone, iPad, aliases Mac personification pinch Apple Intelligence’s presence upon us. While we can’t afloat foretell nan effect of Apple’s entranceway into nan AI industry, we expect that it's going to beryllium significant. The first fewer months of Apple Intelligence mightiness beryllium to beryllium frustrating astatine times, pinch immoderate of nan champion features held backmost until 2025, but if these features beryllium arsenic life-changing arsenic Tim Cook suggests, we mightiness successful clip beryllium capable to forgive Apple for nan less-than-seamless launch.

You mightiness besides like...

• Apple Intelligence is 2 years down ChatGPT
• iPhone 16 Pro review
• I've utilized Apple Intelligence Writing Tools and it supercharges nan Notes app